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Our Five Focus Areas

We focus our efforts to become a more sustainable company in these five areas:

  • Provide innovative products and services for a carbon-constrained, competitive world
  • Reduce our environmental footprint
  • Attract and retain a diverse, high-quality workforce
  • Help build strong communities
  • Be profitable, and demonstrate strong governance and transparency.

Innovative Products & Services
They say necessity is the mother of invention. We need to deliver energy to our customers that’s reliable, affordable and increasingly clean. As a result, we’re designing and developing innovative new products and services that help us reduce our impact on the environment and provide customers with ways to “go green” and save money.

Environmental Footprint
As the largest electric service provider in the U.S., we know our operations have a big impact on the environment. We also recognize our special responsibility to be part of the solution to global climate change.

We’re working to reduce our eco-footprint by upgrading environmental controls at many of our fossil fuel-powered generation plants; pursuing the development of new nuclear stations; investing heavily in renewable energy and smart grid technology; and pioneering new programs and offers to help our customers become more energy efficient.

High-Quality Workforce
The link between strategy and results is people. We believe an engaged workforce is fundamental to making progress on our sustainability goals. Our employees thoroughly understand our business and industry, which is why we’re looking to them for creative solutions to some of our biggest sustainability challenges.We seek to strengthen our workforce by:

  • Maintaining our focus on safety as a top priority
  • Providing employees with year-round training opportunities to develop their skills and leadership ability
  • Recruiting talented individuals with diverse experiences, backgrounds and perspectives.

Strong Communities
Our success is tied directly to the prosperity of the communities we serve. We therefore work with economic development officials in our six-state retail service territory to help attract new industry, commerce and jobs. Duke Energy also supports our communities through volunteerism, civic leadership, and funding for charitable programs and organizations.

Governance and Transparency
Strong corporate governance, transparency, and clear, credible communications are the keys to earning and maintaining our stakeholders’ trust. Adherence to our Code of Business Ethics helps ensure that we perform our responsibilities with integrity. Being forthright about critical issues related to our business serves to keep our stakeholders well-informed. For instance, you’ll find candid assessments of risks to our business model in our yearly Sustainability Report. Communication is a two-way street, however. We believe being attuned to our stakeholders’ viewpoints helps us refine our objectives and improve our long-term prospects for success.