News Release
June 18, 1997


CHARLOTTE, N.C., June 18, 1997 -- The Public Relations Society of America has chosen to honor the late Bill Lee, former chief executive of Duke Power (NYSE: DUK), with the 1997 Pegasus Award. It is the first time the award has been given posthumously.

The award, granted annually by the Charlotte chapter of the Public Relations Society of America since 1992, recognizes a leader outside of the public relations profession who demonstrates superior knowledge and use of public relations for the betterment of the community.

Lee was chosen for the public relations acumen he demonstrated throughout a distinguished career, including his tenure as chairman of Duke Power (soon to be called Duke Energy) and his leadership roles in major events such as the nuclear power crisis at Three Mile Island, Hurricane Hugo, and many projects and initiatives in the Charlotte community.

Lee worked at Duke Power for 39 years, serving as chairman from 1982 until his retirement in 1994. He passed away in July, 1996.

"There was a common theme in Bill Lee’s civic and business work: superior understanding and use of sound, ethical public relations practices and principles," said Adam Bernstein, chairman of the Pegasus Award Committee. "Public relations professionals and others have long understood and admired that aspect of his leadership. This was a departure from our practices of selecting a winner, but the award committee felt strongly that Lee deserved the honor."

Previous Pegasus winners have been Johnny Harris, chairman of the Harris Group, Michael Marsicano, president of the Arts and Science Council, Mark and Jerry Richardson of Richardson Sports, Freda H. Nicholson, president of Discovery Place and Corinne Allen, executive director of the Charlotte-Mecklenburg Education Foundation.

PRSA will present the Pegasus Award in honor of the late Bill Lee to his family at a ceremony in September.

Contact: Adam Bernstein
Phone: 704-382-8333
24 Hour Phone: 704-594-0681