Print

Our 2005 Charter

We are Duke Energy, a leading energy company located in the Americas with an affiliated real estate operation.

Our purpose is to create superior value for our customers, employees, communities and investors through the production, conversion, delivery and sale of energy and energy services.

To provide a stable platform for future growth, we must:

• Enhance a high-performance culture by focusing on safety, inclusion and diversity, employee development, business structure and process simplification.
• Position DENA to be a successful merchant operator with a sustainable business model.
• Deliver on our financial plan and provide superior total shareholder return.
• Establish industry-leading positions in core businesses and identify new energy-related growth strategies.
• Build stakeholder relationships and future shareholder value through effective leadership on key policy issues related to energy, regulation and the environment.

In conducting our business, we value:

• Stewardship – A commitment to health, safety, environmental responsibility and our communities.
• Integrity – Ethically and honestly doing what we say we will do.
• Respect for the Individual – Embracing diversity and inclusion, enhanced by openness, sharing, trust, teamwork and involvement.
• High Performance – The excitement and fulfillment of achieving superior business results and stretching our capabilities.
• Win-Win Relationships – Having relationships which focus on the creation of value for all parties.
• Initiative – Having the courage, creativity and discipline to lead change and shape the future.

We will be successful when:

• Our investors realize a superior return on their investment.
• Our customers and suppliers benefit from our business relationships.
• The communities in which we operate value our citizenship.
• Every employee starts each day with a sense of purpose, and ends each day with a sense of accomplishment.