Our Charter - 2003 Annual Report - Duke Energy
Duke Energy

Our Charter

We are Duke Energy, a leading energy company located in the Americas with an affiliated real estate operation.

Our purpose is to create superior value for our customers, employees, communities and investors through the production, conversion, delivery and sale of energy and energy services.

To provide a stable platform for future growth, we must:

  • Deliver on our financial plan and preserve the dividend of $1.10/share.
  • Resize and realign our asset portfolio to reflect current and future market realities and to improve return on capital.
  • Significantly improve execution of essential management and operating systems, reducing bureaucracy and overhead.
  • Build a high performance organization with clear accountabilities in which every individual accepts responsibility and is rewarded for results.
  • Restore credibility and earn the trust of employees, customers, suppliers, regulators, legislators, communities and investors.

In conducting our business, we value:

  • Stewardship – A commitment to health, safety, environmental responsibility and our communities.
  • Integrity – Ethically and honestly doing what we say we will do.
  • Respect for the Individual – Embracing diversity and inclusion, enhanced by openness, sharing, trust, teamwork and involvement.
  • High Performance – The excitement and fulfillment of achieving superior business results and stretching our capabilities.
  • Win-Win Relationships – Having relationships which focus on the creation of value for all parties.
  • Initiative – Having the courage, creativity and discipline to lead change and shape the future.

We will be successful when:

  • Our investors realize a superior return on their investment.
  • Our customers and suppliers benefit from our business relationships.
  • The communities in which we operate value our citizenship.
  • Every employee starts each day with a sense of purpose and ends each day with a sense of accomplishment.